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Send as many messages as you want...to as
many listeners as you want...as many times a day as you want. Text messages will improve your sales and profits. Although the radio industry's spot sales slumped in 2008, the RAB says non-spot revenue grew 7% to nearly $1.8 billion. Further, digital revenue is projected to grow at least 11% this year to reach $2 billion. "We Sold Two New Contracts, Six Months Each" See their websites for Q104 here and Mix 93 here. Radio sales people have gone to local merchants with the same pitch over and over: buy ads on the radio. Some say yes, but many say no. Now go back to those merchants to offer text messaging. Text advertising is coming to your market. The question is whether it will be brought by radio, newspaper, television, yellow pages, a high school, pizza parlor or some marketing company. One way or another, text advertising will soon come to your area. Your radio station is in a position to build the best collection of cell phone numbers and deliver the most effective text advertising to your market. |
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Simply offer your listeners free storm warnings, news
bulletins, contest prizes,
sponsored news bulletins, school
closings, sports scores or anything else you
want.
Your listeners sign up by simply entering their cell phone number and carrier
on your stations's website.
They'll get a prompt welcome message on their cell phone.
If a local business is sending local residents a flyer in the mail or in the newspaper, your radio station can get that money by text ads. 
Of people who open a newspaper to your ad's page, only 43% read any ad, and those typically spend 2 seconds or less on it.
29% of TV viewers TiVo shows
and skip commercials.
Only 9% of mailed ads are kept even 3 seconds
Less than 0.1% of email ads are read...but virtually ALL TEXT MESSAGES ARE READ... ...and 26% admit they send text messages while driving! Text messages are your best advertising value! Here's how it works: Station Rates AM weather texts: $x per day PM weather texts: $x per day Severe weather texts: $x per event AM Weather Station Intro: KXXX will be at Fred's Ford this Friday PM Weather Sponsor Text: $3 off pizza @ Dominos - Mention KXXX Severe Weather Alert Text: State Farm Agent Morgan Cares Car Wash Ask the local car wash which is their slowest day of the week. Send text messages that day for $10.00 or $20.00 per week. It's found money! If you can't get that for sure, then take $1.00 per listener who had their car washed mentioning your discount. Text: Splash Carwash Wed. Special mention KXXX only $5.99 Restaurant A local diner can give you $10.00 to $20.00 per week as well as fast food restaurants. Listeners will accept several of these type texts per day. Text: Sally's Diner has Chicken Fried Steak today and Free Tea if you mention KXXX. Text: McDonalds Sausage Biscuit and coffee for $.99 if you mention KXXX. Auto This category will cover anything that your listeners need for their car. Text: Joe's auto parts has quarts of Pennzoil on sale for $.99 KXXX Text: Lefty's Tires has 18" Toyo's $299.99 must mention KXXX Clothing Text: Quality Cleaning $.75 shirts and $2.00 starched jeans for KXXX listeners only Text: The Gap is having a 50% off on Friday for all KXXX listeners Clubs Text: Dew Drop Inn is having the big game on 45 screens tonight no cover KXXX Text: Jack's Pub has $.25 wings tonight for all KXXX listeners Sports Get a sponsor for the half time and final scores for every area High School in your district all season long. Text: Mytown 12 Yourtown 7 @ ½ time. Mike's Malt Shop 
($150 is the rate for service month to month, with lower rates for term contracts dropping to as low as $100 per month for a 3 year commitment). RadioTextMessages.com is amazingly easy to use. You can send news or messages to your listeners at any time. Type in what you want to transmit, click the SEND button and it's on their phones. Or you can open the CALENDAR and pick the day and hour to have it go out later. |
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RadioTextMessages.com is as close to automated as it can be and still send timely local information. In fact, weather is sent automatically (and unattended) with local forecasts for your area morning, afternoon and immediately when severe weather warnings are issued. |
Here's a sample of an automated weather text message (sent
unattended at 7AM):
Having weather available as part of your listener texts can greatly increase your number of text subscribers. The more who sign up to receive your text messages, the more valuable text broadcasts are to your advertisers, which means more profits for you. Other than the automated weather details, you completely script the messages. Note that cell phones limit how many characters can be sent in any one text message. It's typically 120 to 160, but that includes subject line, from info, spaces, punctuation, etc. In other words, these messages are short! You can enter your messages from any computer on the Internet, from your studios, office, remotes, homes, PDA or anywhere. There's no equipment to buy or phone lines to add. There are no hidden costs. There are never any extra charges for sending "excess" messages. The $150 per month per station charge covers everything including listener signup to your website. (Listeners who are on an unlimited texting plan won't have any extra charges but those on a per-message plan will be billed.) At any time, you can see detailed reports showing listeners' cell phone numbers and when each message was sent. To help you sign sponsors and money, we'll give you the remaining days of the current month free when you sign up. That way, RadioTextMessages.com is guaranteed profitable: If you don't have more sponsor income signed than our $150 per month fee, simply cancel. We'll refund your deposit. |
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We know you'll be happy with RadioTextMessages. That's why we
guarantee you'll make a profit with it. RadioTextMessages.com is
from Dave Scott, former CEO of Scott Studios and TM Century.
We've sold many thousands of systems to great radio stations all
across the country for many years. Our software over
past decades have been second
to none, and RadioTextMessages is no exception.
If you'd like to test some messages for your station with your staff and friends to show potential advertisers how it works, we'd be happy to give you a free two week sample before you go live with listeners. Simply call us or email 
with any
questions or for a free test.
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Dave Scott Ex-CEO Scott Studios & TM Century |
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Phone: 1-888-888-RADIO (7234) FAX: 1-815-361-7466 |
307 Brown Street Waxahachie, Texas 75165 (Suburban Dallas) |
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Here's a two page flier you can print out.
Here are answers to Frequently Asked Questions. Also, here's the Operations Manual you can print. It explains our GUI that you use to enter station and sponsor messages. We must first receive your contract and do some initial setup on your end before you can do your part. Also, visit websites for the other Dave Scott Companies: Radio Traffic.Com, Email My Times.Com and UnattendedWeather.Com. |